Good Times has been the leading free weekly in Santa Cruz County for more than 40 years, with a circulation of 35,000 and readership of 96,000 each week. Good Times is available at nearly 700 distribution points including the University of California at Santa Cruz, diverse communities from Davenport to Watsonville, the San Lorenzo Valley, and top visitor destinations.

Readers pick up Good Times every Wednesday for the community’s most comprehensive guide to events—a resource relied on by locals and visitors alike—as well as strong news analysis, insightful coverage of the performing and visual arts, and the latest in food culture, plus advertisements from homegrown, independent businesses, event promoters and nonprofits. It all adds up to indispensable content.

In one of the most unique communities in the country—a haven for those active in recreation, the arts, the environment, tech, the sciences, politics, activism and wellness—Good Times reaches the audience that defines this internationally-known locale.

Good Times also supports more than 100 community-based nonprofit organizations through a program of donated promotional space, social media exposure, and an annual holiday giving program — Santa Cruz Gives.

Good Times has won numerous state and national awards for excellence in categories such as news reporting, feature writing, arts and entertainment coverage, environmental coverage, agricultural reporting, education reporting, design, display advertising and public service.


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