Good Times has been the leading free weekly in Santa Cruz County for more than 40 years, with a circulation of 35,000 and readership of 96,000 each week. Good Times is available at nearly 700 distribution points including the University of California at Santa Cruz, diverse communities from Davenport to Watsonville, the San Lorenzo Valley, and top visitor destinations.

Readers pick up Good Times every Wednesday for the community’s most comprehensive guide to events—a resource relied on by locals and visitors alike—as well as strong news analysis, insightful coverage of the performing and visual arts, and the latest in food culture, plus advertisements from homegrown, independent businesses, event promoters and nonprofits. It all adds up to indispensable content.

In one of the most unique communities in the country—a haven for those active in recreation, the arts, the environment, tech, the sciences, politics, activism and wellness—Good Times reaches the audience that defines this internationally-known locale.

Good Times also supports more than 100 community-based nonprofit organizations through a program of donated promotional space, social media exposure, and an annual holiday giving program — Santa Cruz Gives.

Good Times has won numerous state and national awards for excellence in categories such as news reporting, feature writing, arts and entertainment coverage, environmental coverage, agricultural reporting, education reporting, design, display advertising and public service.



Jeanne Howard


Steve Palopoli, Editor

Maria Grusauskas, Managing Editor

Jacob Pierce, News Editor

Georgia Johnson, Features Editor

Lily Stoicheff, Web & Calendar Editor

Geoffrey Dunn, Senior Contributing Editor

Christina Waters, Contributing Editor


Aaron Carnes

Josie Cowden

Risa D’Angeles


Lisa Jensen

Cat Johnson

Brad Kava

Matthew Renda

Matthew Cole Scott

June Smith

Andrew Steingrube

Mat Weir


Debra Whizin, Advertising Director

Advertising Representatives:

Lisa Buckley

Lindsay Keebler

Sue Lamothe

Ilana Rauch Packer


Roxanna Mata, Office Manager

Sarah Puckett, Accounting

Shannen Craig, Circulation Manager


Frederick Cannon

Mick Freeman

Bill Pooley

Hunter Toedtman/Coryell Autism Center

Nelson West

Bill Williamson


Tabi Zarrinnaal, Art Director


Alfred Collazo

Rosie Eckerman

Sean George

DiAnna VanEycke


Keana Parker, Photographer


Dan Pulcrano, CEO

Lee May, Vice President

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