Make Santa Cruz an art destination. The mosaic capital of California.
Santa Cruz | Artist
Finding a way to promote local businesses so that they’re still around when tourist season comes. I know Capitola is doing ads for all their new [businesses] on the radio. Finding a way to keep local business alive helps.
Santa Cruz | Professional Grocer
[They should emphasize] all the free fun things to do in Santa Cruz County with your family that are kid friendly, such as the beaches and the county parks, and the monarchs. We love disc golfing. Things like that.
Santa Cruz | Optician
I would say concentrating on the fun. Just improve the carefree nature of Santa Cruz to visitors that have had a rough week over the hill and need a good lift. I would suggest one way to do that is to reduce the substantial fines for parking meters in the downtown business area. There’s been a big increase over the years, and I don’t think it turns on many visitors. If they overstay a couple minutes they get a huge fine. I think that would improve our overall attractiveness.
Santa Cruz | Retired