Baggu Purse

Every woman needs her own personalized “It Bag.” Sure, magazines hawk the newest this or that in purses and totes, but regular women usually can’t afford the latest multi-thousand-dollar Louis Vuitton carryall. What we can afford, on a special occasion, is something more like a $160 investment in a bag that will last a lifetime and stay ultra fashionable throughout the years. Just such a bag was created by the founders of Baggu, a Brooklyn-based company that spearheads the recyclable shopping bag movement. With a slew of ripstop nylon shopping bags to choose from, shoppers can feel like they’re making a difference at the landfill. But taking a different turn, Baggu has created a line of leather purses that will get people stopping you on the street and asking you about your purse.

(Trust me, I have a medium size one in apricot color.) Soft, the perfect neutral color, and roomy enough for your electronics and cosmetics, this purse is all you need to make your own “It Bag.”

To check out the selection, visit baggubag.com. Contact Obsessive Beauty at [email protected]

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