There’s a reason this lip gloss wins every beauty award out there, and after I noticed it springing up in all of the major magazines, I decided to give it a shot. (The price isn’t bad, either, at $14, compared to other high-end lip glosses found at places like Sephora.) I went with Tenderheart, a neutral color with a light splash of pale pink—it’s a lovely shade that will work on many skin tones. True to its name, this favored lip gloss actually stays put on your lips for quite a while, but it doesn’t have that sticky, tacky, dry consistency that is often paired with these types of long lasting lip glosses. It’s nearly half the price of some of its competitors, and the effect is impressive, as is the color selection. Check it out at Clinique counters or Sephora.