Alwa Gordon
A&E

Love Your Local Band: Alwa Gordon

Alwa Gordon, a rapper in a town that has no rap scene, plays Moe’s Alley Saturday, Sept. 21

In 2016, local rapper Alwa Gordon was working on his song “Motown.” He found himself singing over the beat. 

“It wasn’t a conscious decision,” says Gordon. “I started to play beats, and it wasn’t rap that was coming to my mind.” 

He had been rapping for over a decade but suddenly found himself wanting to take his music career more seriously. “Motown” landed on 16 Summers, which was released on May 15. The whole EP reflects his newfound diversity, and stretches beyond strictly hip-hop. 

“It’s very hard to put 16 Summers in a category,” Gordon says. “It’s hip-hop. It’s pop. It’s got soul. There’s some surf guitar, Santa Cruz vibes in there.”

He explores himself deeper than before, as a person and an artist, but also as a product of Santa Cruz, something full of contradictions. On “Before I Go,” he talks about seeing success on the horizon, but also acknowledges issues in Santa Cruz that contradict the town’s reputation for positivity, like racism, homelessness and drug addiction. 

“It’s kind of a love-hate dynamic,” says Gordon.

A major struggle here is the lack of a hip-hop scene. Big acts come through town and headline the Catalyst, but there’s not much space for up-and-coming artists. Local emcee Khan has been doing his part by throwing quarterly events at the Crepe Place called “Diggin’ In The Crepe,” and Gordon has played most of them.

But that’s part of his duality. As a rapper in a town that has no rap scene, he’s been able to stretch and grow in unexpected ways.

“I’ve done shows with bass artists, DJs. I’ve made music with [folk-hip-hop group] Driftr. I’ve done acoustic stuff with just a guitar. It’s made it so I’ve had to get out of this whole thinking that it’s just hip-hop, so I had a space to share my gift,” Gordon says. “Now I love it, because I can exist in so many different worlds.” 

9 p.m. Saturday, Sept. 21. Moe’s Alley, 1535 Commercial Way, Santa Cruz. $20 adv/$25 door. 479-1854.

Contributor at Good Times |

Aaron is a hard-working freelance writer with a focus on music, art, food, culture and travel. In addition to Good Times, he's a regular contributor to Sacramento News & Review, VIA Magazine and Playboy. When he's not working, he's either backpacking, arguing about music or working on his book about ska. One thing's for sure—he knows more about ska than you.

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