Cover Stories

Best of Santa Cruz 2015 Shopping and Services

ShoppingandServiceCOVERBest Shopping & Services

 

 

 

 

 

 

 

 

 

 

Best Kid’s Clothing

BEST SHOPPING Jelliebeanz2JELLI BEANZ

1. Owner Stephanie Hendersen thinks the most unique thing about her store is their mini-library. There are books for customers of all ages, including young adult novels and parenting books.

2. Eight years ago, Jelli Beanz opened as a partnership, but one year ago, Henderson became the sole owner when her business partner took off for sailing adventures. Hendersen has lived in Santa Cruz for 18 years, and has three daughters.

3. Why kids love it: “We let the kids be free in here, and we allow them to play with everything and just have freedom to do what they want,” Hendersen says.

4. Jelli Beanz buys kid’s and maternity clothing, and accepts drop-offs daily. Parents may bring their items into the store whenever it’s convenient for them during business hours, and choose store credit or cash. Anything that is not sold to the store is donated to Hopes Closet, a local clothing bank that gives clothes to kids in the county through various organizations.

5. Kids who come into the store can sign up for the Birthday Club, which means they get a book or surprise basket on their birthday. Sign up in the store or online at jellibeanzonline.com. | AMANDA EDWARDS

BEST GAMING

BEST SHOPPING GamingLEVEL UP

1. You can sell video games at Level Up for cash or store credit.

2. Their inventory includes both used and new games, as well as consoles and controllers.

3. They have games for several generations of consoles—Nintendo 64, PS2, Super Nintendo, Playstation, etc.

4. To see new arrivals, follow them on Instagram @levelupvideogames.

5. On Saturday, April 4, there will be a Super Smash Bros. tournament in the store. Prize will be $450 in store credit. | AMANDA EDWARDS



Best Pet Grooming

BEST SHOPPING PetGroomingSHAMPOO CHEZ

1. Shampoo Chez is a certified green business using natural pet products.

2. It has been open since 1983.

3. Services include both self-service dog wash and professional dog and cat grooming.

4. There are herbs for sale to aid dog skin, ears, joints and more.

5. Shampoo Chez has been publishing its bimonthly newsletter for almost 30 years, featuring articles on every aspect of pet health and advice for pet owners. | AMANDA EDWARDS

 

 

Best Piercing Studio

BEST SHOPPING StaircaseSTAIRCASE TATTOO & BODY PIERCING

1. In the last year, the most common piercings at Staircase are septum, nostrils, and forward helix.

2. James McDermott opened Staircase 21 years ago, and currently has Alana Paris and Tom Garrison as piercers. Garrison has been working at Staircase for 16 years.  

3. The piercers say they don’t have a favorite piercing to do, but they have a favorite customer to pierce—someone who’s excited about what they’re getting done.  

4. Quality of jewelry and employee dedication is important at Staircase. They also pride themselves on making the experience enjoyable.

5. On stereotypes: “I know a lot of people come into tattoo shops and think it’s a bunch of rough people, but it’s all about quality and fun here. Santa Cruz keeps us going,” Garrison says. | AMANDA EDWARDS

 

 

Adult Store

CAMOUFLAGE

1329 Pacific Ave., Santa Cruz, 423-7613, shopcamouflage.com

RUNNERS-UP Pure Pleasure, Frenchy’s

Alternative Health Services

THRIVE NATURAL MEDICINE

2840 Park Ave, Soquel, 515-8699, thrivenatmed.com

RUNNERS-UP Five Branches University, Santa Cruz Integrative Medicine

Antiques

MR. GOODIE’S

1541 Pacific Ave, Santa Cruz, 427-9997

RUNNERS-UP Attilia’s Antiques, Boulder Creek Antiques

Arts and Crafts

PALACE ARTS & OFFICE SUPPLY

1407 Pacific Ave., Santa Cruz, 427-1550

1501 41st Ave., Capitola, 464-2700

RUNNERS-UP Lenz Arts, Hart’s Fabrics  

Auto Dealer

TOYOTA OF SANTA CRUZ

4200 Auto Plaza Drive, Capitola, 465-8600, santacruztoyota.com

RUNNERS-UP Ocean Honda, Chevrolet of Watsonville

Auto Repair

SPECIALIZED AUTO

2415 Chanticleer Ave., Santa Cruz, 462-3458, specializedautos.com

RUNNERS-UP Rusty’s, Lloyd’s Tires

Bank (local)

SANTA CRUZ COUNTY BANK

7775 Soquel Drive, Aptos, 662-6000

819 Bay Ave., Capitola, 464-5300

720 Front St., Santa Cruz, 457-5000

4604 Scotts Valley Drive, # 10, Scotts Valley, 461-5000

RUNNER-UP Lighthouse Bank

Barbershop

MONTGOMERY’S BARBER SHOP

1047 Water St., Santa Cruz, 713-5038

RUNNERS-UP Vicki’s Hair Cuts For Men, Live Oak Barber Shop

Bed & Breakfast

INN AT DEPOT HILL

250 Monterey Ave., Capitola, 462-3376, innatdepothill.com

RUNNERS-UP Adobe on Green Street, Babbling Brook Inn

Beauty Supply

WESTSIDE BEAUTY SUPPLY

3555 Clares St # N, Capitola, 479-1026

RUNNERS-UP CosmoProf, Olympia Beauty Supply & Salon

Bookshop (new)

BOOKSHOP SANTA CRUZ

1520 Pacific Ave., Santa Cruz, 423-0900, bookshopsantacruz.com

RUNNERS-UP Logos Books & Records, Crossroads Books

Bookshop (used)

LOGOS BOOKS & RECORDS

1117 Pacific Ave., Santa Cruz, 427-5100, logosbooksrecords.com

RUNNERS-UP Bookshop Santa Cruz, Goodwill

Butcher

SHOPPER’S CORNER

622 Soquel Ave., Santa Cruz, 423-1398, shopperscorner.com

RUNNERS-UP El Salchichero, Freedom Meat Locker

Car Wash

WHALERS CAR WASH

2001 Soquel Ave., Santa Cruz, 423-0676, whalerscarwash.com

RUNNERS-UP Cruz Car Wash, Master Car Wash

Carpet Cleaning

CONNOISSEUR

2888 Estates Drive, Aptos, 476-9721, santacruzclean.com

RUNNERS-UP Peachy Kleen, Quality Carpet Care

Children’s Day Care

SIMCHA PRESCHOOL

3055 Porter Gulch Road, Aptos, 479-3449

RUNNERS-UP Happy Days, Santa Cruz Toddler Care  

Computer Repair

CLICKAWAY

303 Potrero St., Santa Cruz, 420-1200, clickaway.com

RUNNERS-UP Blue Screen Computers, User Friendly

Consignment Clothing

CLOSET SHOPPER

504 Front St., Santa Cruz, 427-0400, theclosetshoppersantacruz.com

RUNNERS-UP Crossroads Trading Co., Jet Set Bohemian

Cosmetology School

SHORELINE

1550 41st Ave., Capitola, 423-5806, shorelineworks.org

RUNNER-UP TheCosmoFactory

Coworking Space

NEXTSPACE

101 Cooper St., Santa Cruz, 420-0710, nextspace.us

RUNNERS-UP Cruzio, Satellite

Credit Union

BAY FEDERAL CREDIT UNION

Multiple Locations

RUNNER-UP Santa Cruz Community Credit Union

Dry Cleaners

VAPOR

285 Water St., Santa Cruz, 423-4646, vaporcleaners.biz

RUNNERS-UP Master Cleaners, Bariteau’s

DVD Rental

EAST CLIFF VIDEO

21511 East Cliff Drive, Santa Cruz, 462-0707

RUNNERS-UP DVD to Go, Westside Video

Eyewear

EYEQ

1101 Pacific Ave., Santa Cruz, 466-3937, eyeqsantacruz.com

RUNNERS-UP Plaza Lane Optometry, Spex

Fabric

HART’S FABRIC

1620 Seabright Ave., Santa Cruz, 423-5434, hartsfabric.com

RUNNERS-UP Crossroads Fabrics, Judy’s Sewing and Vacuum Center  

Feed Store

MOUNTAIN FEED & FARM SUPPLY

9550 Hwy. 9, Ben Lomond, 336-8876, mountainfeed.com

RUNNERS-UP General Feed, Westside Feed

Financial Planner

CHRISTINE MCBROOM

1066 41st Ave., A101, Capitola, 476-7300, lanaifinancialsolutions.com

RUNNERS-UP Cheryl Rebbotaro, Kyle Sharpe at Edward Jones

Flooring

SAN LORENZO FLOORS

3113 Scotts Valley Drive, Scotts Valley, 461-1300, sanlorenzofloors.com

RUNNERS-UP Interior Vision, Floors Etc.

Flower Shop

FLOWER SHACK

614 S Branciforte Ave., Santa Cruz, 423-3877

RUNNERS-UP Ace’s Flowers, Boulder Creek Flowers

Free WiFi

THE ABBEY

350 Mission St., Santa Cruz, 429-1058, abbeylounge.org

RUNNERS-UP Lulu Carpenter’s, Verve Coffee Roasters

Furniture

SC41

2647 41st Ave., Soquel, 464-2228, sc41.com

RUNNERS-UP Modern Life, Couch Potato

Gaming

LEVEL UP

113 Locust St., Santa Cruz, 295-6329, levelupvideogames.com

RUNNERS-UP Mythic Games, Comicopolis

Garden Supply

GARDEN COMPANY

2218 Mission St., Santa Cruz, 429-8424, thegardenco.com

RUNNERS-UP Mountain Feed & Farm Supply, DIG Gardens

Gift Shop

ZINNIA’S HOME & GARDEN

Graham Plaza, 219 Mount Hermon Road, Scotts Valley, 430-9466, zinniasgiftboutique.com

RUNNERS-UP Stripe, The Farm Bakery

Green Business

GREENSPACE

719 Swift St., Santa Cruz, 423-7200, greenspacecompany.com

RUNNERS-UP T Paul Sek Eco-Friendly Painting, Allterra Solar   

Grocery Store

NEW LEAF COMMUNITY MARKETS

1101 Fair Ave., Santa Cruz, 426-1306

1134 Pacific Ave., Santa Cruz, 425-1793

1210 41st Ave., Capitola, 479-7987

RUNNERS-UP Shopper’s Corner, Staff of Life

Hair Salon

SALON ON THE SQUARE

110 Cooper St., Ste 100E, Santa Cruz, 600-7087, salononthesquare-sc.com

RUNNERS-UP L’Atelier Salon, Kepare Salon

Hardware Store

ACE HARDWARE

849 Almar Ave., Santa Cruz, 426-7650, acehardware.com

RUNNERS-UP San Lorenzo Lumber / Probuild, Scarborough Lumber  

Headshop

PIPE LINE  

818 Pacific Ave, Santa Cruz, 425-7473, pipesinthecity.com

RUNNERS-UP Puff and Pass, Go Ask Alice

Home Decorating

CHARLEY & CO.

515 Capitola Ave., Capitola, 687-8873, charleynco.com

RUNNERS-UP Stripe, Modern Life  

Hotel

DREAM INN

175 W Cliff Drive, Santa Cruz, 426-4330, jdvhotels.com

RUNNERS-UP Hotel Paradox, Hilton  

House Painter

T PAUL SEK ECO-FRIENDLY PAINTING

721 Seabright Ave., Santa Cruz, 588-4080, greenpaintingcontractor.com

RUNNERS-UP D2 Painting, Precise Painting

Hydroponic Supplier

SANTA CRUZ HYDROPONICS

Multiple Locations

santacruz-hydroponics.gardeningunlimited.com

RUNNER-UP Specialty Garden

Innovative New Business

CONCRETE ROSE SALON

303 Potrero St., Santa Cruz, 600-7214, concreterosesalon.com

RUNNERS-UP The Listening Stack, Looker

Insurance

ROVAI INSURANCE

6990 Soquel Drive, Aptos, 462-3222, rovaiinsurance.com

RUNNERS-UP Laureen Yungmeyer, ANB Insurance

Internet Service Provider

CRUZIO  

877 Cedar St., #150, Santa Cruz, 459-6301, cruzio.com

Jewelry

DELL WILLIAMS

1320 Pacific Ave., Santa Cruz, 423-4100, dellwilliams.com

RUNNERS-UP Artisan’s Gallery, Gembroker’s

Kids’ Clothing

JELLI BEANZ

2555 Soquel Drive, Santa Cruz, 462-6700, jellibeanzonline.com

RUNNERS-UP Childish, Hopscotch

Kitchen Store

CHEFWORKS  

1527 Pacific Ave., Santa Cruz, 426-1351, mytoque.com

RUNNERS-UP Le Chef, Outside-In

Landscaper

DREAMSCAPE CREATIVE LANDSCAPE

1916 Encina Drive, Santa Cruz, 476-6800, dreamscape-cls.com

RUNNERS-UP Tree-O Landscape Co., Quilici Gardening

Laser Hair Removal

LASER HAIR AND SKIN SOLUTIONS

783 Rio Del Mar Blvd., #71b, Aptos, 689-9830

RUNNERS-UP UltraDerm, Monterey Bay Laser

Lawyer

MICHAEL TUNINK

820 Bay Ave., #120, Capitola, 477-2001

RUNNERS-UP Ben Rice, Jane Becker

Life Coach

TAMMY RUST

trustlifecoaching.vpweb.com

RUNNERS-UP Karin Leonard, Janette Valentino

Lighting

RIVERSIDE LIGHTING & ELECTRIC

300 Soquel Ave., Santa Cruz, 423-7411, riversidelightingandelectric.com

RUNNERS-UP Illuminee, Om Gallery

Lingerie

CAMOUFLAGE  

1329 Pacific Ave., Santa Cruz, 423-7613, shopcamouflage.com

RUNNERS-UP Amoureuse, Legs  

Mani/Pedi

TRACY’S NAILS

1420 41st Ave., Capitola, 462-2292

RUNNERS-UP Red Carpet Nail Salon, New Escape

Massage School

CYPRESS HEALTH INSTITUTE SCHOOL OF MASSAGE

1119 Pacific Ave., Ste. 300, Santa Cruz, 476-2115, cypresshealthinstitute.com

RUNNER-UP Five Branches University

Men’s Clothing

STRIPE MEN

107 Walnut Ave., Santa Cruz, 421-9252, stripedesigngroup.com

RUNNER-UP Eco Goods  

Men’s Shoes

SOCKSHOP & SHOE COMPANY 

1515 Pacific Ave., Santa Cruz, 429-6101, sockshopandshoeco.com

RUNNERS-UP Old School Shoes, Aptos Shoes and Apparel

Music Instructor

MUSICALME, INC.

3709 Portola Drive, Santa Cruz, 438-3514, musicalme.com

RUNNERS-UP Rhan Wilson, Dale Ockerman 


Musical Instruments

SYLVAN MUSIC

1521 Mission St., Santa Cruz, 427-1917, sylvanmusic.com

RUNNERS-UP The Starving Musician, Union Grove Music

Outdoor Store

OUTDOOR WORLD SPORTING GOODS

136 River St., Santa Cruz, 423-9555, theoutdoorworld.com

1440 41st Ave., Capitola, 479-1501

RUNNERS-UP Patagonia, Down Works

Pet Grooming

SHAMPOO CHEZ

1380 Soquel Ave., Santa Cruz, 427-2284, shampoochez.com

RUNNERS-UP Bed and Biscuits, Earthwise Pets

Pet Sitting

LITTLE PUP LODGE

4602 Old San Jose Road, Soquel, 476-1948, littlepuplodge.com

RUNNERS-UP Bed and Biscuits, Happy Tails  

Pet Store

PET PALS

3660 Soquel Drive, Soquel, 464-8775, epetpals.com

RUNNERS-UP Aptos Feed, Westside Farm and Feed  

Pharmacy

WESTSIDE PHARMACY

1401 Mission St., Santa Cruz, 423-7175, westsidepharmacyrx.com

RUNNERS-UP Horsnyder, Frank’s

Photo Developing

BAY PHOTO

715 Soquel Ave., Santa Cruz, 425-1100

2959 Park Ave., Soquel, 475-6090, bayphoto.com

900 Disc Drive, Scotts Valley, 475-6686

Piercing Studio

STAIRCASE TATTOO & BODY PIERCING

628 Ocean St., Santa Cruz, 425-7644, staircasetattoo.com

RUNNERS-UP Mission Street Tattoo, Black Pearl   

Pilates

AGILE MONKEY PILATES

121 Walnut Ave., Santa Cruz, 458-4125, agilemonkey.net

RUNNERS-UP Pleasure Point Pilates, Body in Motion

Portrait Photographer

DEVI PRIDE PHOTOGRAPHY

1060 River St., Santa Cruz, 600-6055, devipride.com

RUNNERS-UP Pascale Wowak, Rebecca Stark   

Pre-Owned Auto Dealer

OCEAN HONDA

3801 Soquel Drive, Soquel, (877) 893-1024, oceanhondasantacruz.com

RUNNERS-UP Toyota, Specialized  

Real Estate Agency

KELLER WILLIAMS SANTA CRUZ

1414 Soquel Ave., Santa Cruz, 457-5500, kwsc.com

RUNNERS-UP David Lyng Real Estate, Sereno Group

Real Estate Agent

GRETCHEN BACH AT COLDWELL BANKER

824 B Mission St., Santa Cruz, 469-8000

RUNNERS-UP Lauren Spencer, Melody Russell   

Real Estate Team

MULHERN AND GOMES

1414 Soquel Ave., Ste. 100, Santa Cruz, 457-5555, mg4homes.com

RUNNER-UP George and Jeanne Wilson    

Record / CD Store

STREETLIGHT RECORDS

939 Pacific Ave., Santa Cruz, 421-9200, streetlightrecords.com

RUNNERS-UP Logos Books & Records, MetaVinyl  

Roofers

KNOX ROOFING

46 El Pueblo Road, Scotts Valley, 461-0634, knoxroofing.com

RUNNERS-UP Daddario, Turk the Roofer    

Senior Home Care

COMFORCARE

100 Doyle St., #F, Santa Cruz, 427-1553, comforcare.com

RUNNERS-UP Safe at Home, Lifespan  

Senior Residential Community

DOMINICAN OAKS

3400 Paul Sweet Road, Santa Cruz, 462-6257, dominicanoaks.com

RUNNERS-UP Sunshine Villa, Aegis   

Sign Shop

STOKES SIGNS

303 Potrero St., Santa Cruz, 426-1570, stokessigns.com

RUNNERS-UP Sign Authority, Signs Up   

Solar Company

ALLTERRA SOLAR

207 McPherson St., Santa Cruz, 425-2608, allterrasolar.com

RUNNERS-UP Solar Technologies, Clean Solar  

Tanning

PARADISE TANNING CO.

3555 Clares St., Capitola, 464-7985, paradisetanningco.com

RUNNERS-UP Glimmer and Glow, Smooth Body Lounge

Tattoo Studio

F U TATTOO

1355 Capitola Road, Santa Cruz, 464-1669, futattoo.blogspot.com

RUNNERS-UP O’Reilly’s, Love Dog   

Thrift Store

GOODWILL

350 Encinal St., Santa Cruz, 423-8611, scgoodwill.org

RUNNERS-UP Caroline’s, Abbot’s

Tires

LLOYD’S TIRES

303 River St., Santa Cruz, 426-4363, lloydstire.com

RUNNERS-UP Holser’s Tire Service, Pasillas Tires

Toy Store (kids)

CHILDISH   

1100 Soquel Ave., Santa Cruz, 454-8208, childishsantacruz.com

RUNNERS-UP Jelli Beanz, Leo Kids  

Veterinarian

SCOTTS VALLEY VETERINARY CLINIC

4257 Scotts Valley Drive, Scotts Valley, 438-2600, scottsvalleyvet.com

RUNNERS-UP Soquel Creek Animal Hospital, Westside Animal Hospital

Vintage Clothing

MOON ZOOM

813 Pacific Ave., Santa Cruz, 423-8500

RUNNERS-UP Tomboy, Cognito Clothing

Waxing

EUROPEAN WAX CENTER

1955 41st Ave., Capitola, 477-9331, waxcenter.com

RUNNERS-UP Smooth Body Lounge, Simply Skin Esthetics

Women’s Clothing

PACIFIC TRADING COMPANY

1224 Pacific Ave., Santa Cruz, 423-3349

504 Bay Ave., Capitola, 476-6109, pacifictradingonline.com

RUNNERS-UP Stripe, Aptos Shoes and Apparel

Women’s Shoes

BUNNY’S SHOES

1350 Pacific Ave., Santa Cruz, 423-3824

7000 Soquel Dr., Aptos, 662-2730, Bunny’s Facebook

RUNNERS-UP Sockshop & Shoe Company, Aptos Shoes and Apparel

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