Wow Wow Tuna at Day's Market
Food & Drink

An Ode to Day’s Market’s Wow Wow Tuna

As Day’s Market prepares to change hands, the future of the Wow Wow Tuna sando is in question

The future is uncertain for this unassuming, affordable sandwich that’s been wowing loyal consumers for years.

The Wow Wow Tuna sandwich is a Santa Cruz cult favorite. Built on two fluffy slices of conventional whole wheat or white bread, the kind that’s so soft that it sticks to your teeth, its generous scoop of tuna salad blends canned tuna, mayo, diced red onion, celery and sweet pickle relish. Iceberg lettuce and a slice of white or yellow American cheese protects the delicate bread from getting soggy as the plastic-wrapped sandwich waits, in an open cooler in the back corner of Seabright’s Day’s Market Liquors & Deli, to be picked up by some hungry soul for $2.69. Below it is a sign that reads: “Wow Wow Tuna / Since 1985.”

I had eaten my first Wow Wow the week before, after receiving a cryptic text message from a friend: “Hot Tip: Day’s Market has been sold and there will no longer be tuna wow-wow sandwiches. The end of an era is nigh.” I had never heard of the sandwich, but was surprised to hear that Day’s Market was changing hands.

Within a few days, I was back for my second Wow Wow. I woke up craving it, and even though I brought a lunch from home to work, I nonetheless found myself standing in line on my break holding the sandwich and a bag of Zapp’s Voodoo potato chips. The couple in front of me at the register looked like they had seen better times as they dug wadded bills and coins from their pockets to pay for their groceries. As they finished, the woman sent her companion back to grab one more forgotten thing. When he returned, he tossed a tuna sandwich on the counter.

In my car with the windows rolled down on the cliff over Seabright Beach, I assessed my humble lunch. As I ate, my mind wandered, thinking of all of the places that I used to go in Santa Cruz that aren’t there anymore, iced mochas with fresh whipped cream on the porch of Cafe Pergolesi, aimless afternoons spent reading cookbooks in Logos.

To my pleasant surprise, the sandwich was perfect. Fresh, crunchy and not at all soggy. It’s the ideal meal for the busy, the broke and the beach-going, an artifact of changing times in Santa Cruz, a meal worth experiencing before it’s gone.

Contributor at |

Lily Stoicheff is a writer living in Santa Cruz, California, where she mostly spends her time exploring food culture and telling its stories. A fermentation and craft beer enthusiast, her house is overflowing with jars of things that look gross but she swears are delicious. She is the 2017 NEXTie Honoree for Best Writer and a 2017 CNPA Award Winner.



  1. Roger Sanford

    June 18, 2018 at 1:40 pm

    It’s mid-June and time for the taste test. Coming in for the new Surinder & Claudia WOW_WOW! I’ll let you know how it goes!

  2. Surinder (Shawn) and Claudia

    May 19, 2018 at 5:17 pm

    Greetings to all, we have come across this article and As the new owners to Days Market We intend by all means to carry with the tradition that not only Dave has kept on his 30yrs owning Day’s Market but specially because we know the wow wow tuna sandwiches came before then as we have been told .

    Day’s Market is a great store with wonderful memories that have carried along the years.

    We are very grateful to have the opportunity that Dave has chosen us to be the new owners .

    We mean to keep the tradition on the Wow wow tuna not only for the price $value but for the quality of taste that has been provided to many loyal customers.

    I have been personally trained by Dave on the making and preparation of the wow wow tuna and my husband and I would love to meet you all once we start on June 1st.

    Surinder and Claudia

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