It’s all fine and dandy that Santa Cruz is a go-to destination for beach days and weekend getaways. But the Santa Cruz County Conference and Visitors Council has its eyes set on another market of visitors—meetings, retreats and conferences—and is intent on luring them here soon, and en masse. In order to market Santa Cruz as the ideal work-away-from-work locale for companies throughout the Bay Area and beyond, the CVC has designed a new “Meeting Planners’ Guide” and FAQ on their website, santacruz.org. Its main selling point? There’s no better place to team build than with a backdrop of Pacific Ocean or redwood trees.