Many a Madison Avenue Marketeer might marvel at the creatively-crafted slogan, concocted legend, classically-executed artwork, and glitzy website: but it’s the hamburgers at Betty Burgers that steal the show.
The oddly-shaped lot on the corner of Murray and Seabright has seen many businesses come and go, but Betty is blessed frequently with lines of hungry people lingering about her double doors. She also welcomes phone-in orders with a special pick-up and beverage-only line.
Promising “juicy patties and hot buns,” the streamlined menu features an assortment of hot sandwiches, each with pickles, onions, lettuce, tomato, and flavored mayonnaise-based sauces called lubes.
The Basic Betty ($4.75) holds one third of a pound of hormone-free, grain fed Angus beef. The others are a hefty half pound each. If beef isn’t your gig, grilled chicken breast, and patties of ground turkey, veggie, and Alaskan Salmon are also served, along with a mixed greens, dried cranberry and almond salad ($4.49).
What three-year-old could resist a Biddy Betty burger ($3.95) or Chicky Tenders ($3.95)? And seven flavors of Marianne’s ice cream are served in hand-scooped, 12-ounce milkshakes ($3.45), cones, floats, and sundaes.
The Point Grinder burger ($6.95) is one of my favorites. The half-pound patty is embellished with bacon, sautéed mushrooms and blue cheese with green onion lube. Recently I tried the Mad Mex ($6.49). The bottom of the large, soft bun was spread with green avocado, the top with mild chipotle lube. The hot, hand-formed patty had a mild smoky flavor from its mesquite grilling. A generous amount of tart Kosher-style pickle chips and red onion gave it crunch, and thick, meaty slices of ripe tomato dripped juice.
Betty Burgers, 505 Seabright Ave., Santa Cruz, 423-8190. Beer and wine. Open weekdays from 10 a.m. to 10 p.m., and weekends 10 a.m. to 11 p.m. Visit