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Through a Glass Brightly: For window shopping, Pacific Garden Mall, with its acres of glass, can't be beat. Photograph by George Sakkestad Best Goods and Services SANTA CRUZANS were divided over Borders when the chain store showed up, and they haven't settled down since. Longtime independent Bookshop Santa Cruz took the first prize for Best Bookstore (New), while megasized Borders nabbed second. The balloting for Best Chiropractor was spirited and turned up more than a score of hopefuls--proof positive that we are not entirely spineless as a community, maybe just a bit out of adjustment. Best Acupuncturist GOLD Wendy Beallor 3010 Santa Fe Court, SC 477.1505 SILVER Five Branches Institute 200 7th Ave., SC 476.9424 BRONZE Carolyn Atkinson, Licensed Acupuncturist, Herbalist 740 Front St., SC 423.3818 Best Antiques GOLD Tiffany's Antiques 504 Front St., SC 427.9808 3010 Center St., Soquel 477.9808 SILVER Mr. Goodie's Antiques 1541 Pacific Ave., SC 427.9997 BRONZE Etc., Etc., Etc. 1900 Commercial Way, SC 462.8282 Best Auto Mechanic GOLD Ludy's Automotive Maintenance 501 Soquel Ave., SC 426.5839 SILVER DMV Clinic Auto Repair 2335 Soquel Dr., SC 462.4436 BRONZE Quality Automotive 908 Ocean St., SC 427.2323 Best Bike Shop GOLD Bicycle Trip 1127 Soquel Ave., SC 427.2850 SILVER Spokesman 231 Cathcart St., SC 429.6062 BRONZE Another Bike Shop 2361 Mission St., SC 427.2232 Best Bookstore (New) GOLD Bookshop Santa Cruz 1520 Pacific Ave., SC 423.0900 SILVER Borders Books and Music 1200 Pacific Ave., SC BRONZE Capitola Book Cafe 1475 41st Ave., Capitola 462.4415 Best Bookstore (Used) GOLD Logos Book & Records 1117 Pacific Ave., SC 427.5100 SILVER Bookshop Santa Cruz 1520 Pacific Ave., SC 423.0900 BRONZE Literary Guillotine 204 Locust St., SC 457.1195 Best Camera Store GOLD Camera Club 1325 Mission St., SC 426.8718 1501 41st Ave., Capitola 465.1442 SILVER Bay Photo Lab 1601 41st Ave., Capitola 462.5464 715 Soquel Ave., SC 425.1100 550 River St., SC 425.2288 119 Walnut Ave., SC 425.1844 2853 Park Ave., Soquel 475.6090 235 Mount Hermon Rd., SV 438.3989 1950 Main St., Watsonville 722.9072 BRONZE Wolf Camera Inc. 810 Bay Ave., Capitola 476.3333 Best Chiropractor GOLD James Cartwright 618 Frederick, SC 460.9200 SILVER Karen Roitz 618 Frederick St., SC 460.9200 BRONZE John Michael Lund 6214 Hwy. 9, Felton 335.3569 Best Clothing Store: Men GOLD The Gap 1213 Pacific Ave., SC 425.3721 1855 41st Ave., Capitola 462.3916 SILVER Gottschalks 1825 41st Ave., Capitola 476.4600 20 Rancho Del Mar Shopping Center, Aptos 688.2086 266 Mount Hermon Rd., SV 438.1330 BRONZE Structure 1855 41st Ave., Capitola 464.1802 Best Clothing Store: Women GOLD Pacific Trading Company 1338 Pacific Ave., SC 423.3349 504 Bay Ave., Capitola 476.6109 SILVER Ross 650 River St., SC 423.0551 1955 41st Ave., Capitola 479.4224 BRONZE The Gap 1213 Pacific Ave., SC 425.3721 1855 41st Ave., Capitola 462.3916 Best Clothing Store: Vintage GOLD Moon Zooom 813 Pacific Ave., SC 423.8500 SILVER Cognito Clothing 821 Pacific Ave., SC 426.5414 BRONZE Volume 803 Pacific Ave., SC 457.9262 Best Hair Salon GOLD Lather 1616 Seabright Ave., SC 466.3040 SILVER Jon Michael Studio 920 Soquel Ave., SC 425.1656 BRONZE Brats Salon 913 Cedar St., SC 423.2798 Best Health Club GOLD Spa Fitness Center 1100 41st Ave., Capitola 476.7373 816 Bay Ave., Capitola 475.6316 1200 41st Ave., Capitola 462.2004 25 Penny Ln., Watsonville 722.3895 SILVER Toadal Fitness 113 Lincoln St., SC 1212 17th Ave., SC 423.3764 BRONZE 24 Hour Fitness 1261 Soquel Ave., SC 454.0333 Best Internet Service Provider GOLD Cruzio 903 Pacific Ave., SC 459.6301 SILVER AOL BRONZE GotNET Best Massage GOLD Well Within Spa 417 Cedar St., SC 458.9355 SILVER Dawn M. Burke of Both Hands Massage 421.3593 458.9355 BRONZE Tea House Spa 112 Elm St., SC 426.9700 Best Music Store (CDs/tapes/vinyl) GOLD Streetlight 941 Pacific Ave., SC 421.9200 SILVER Wherehouse 1820 41st Ave., Capitola 476.8128 BRONZE Logos Book & Records 1117 Pacific Ave., SC 427.5100 Best Music Store (instruments) GOLD Sylvan Music 1521 Mission St., SC 427.1917 SILVER Union Grove Music 1003 Pacific Ave., SC 427.0670 BRONZE Steve's Music World 1400 Ocean St., SC 426.1975 Best Nursery/ Garden Store GOLD San Lorenzo Lumber Co.--The Garden Center 235 River St., SC 426.1020 SILVER Orchard Supply Hardware 1601 41st Ave., Capitola 475.7701 1060 S. Green Valley Rd., Watsonville 728.7701 BRONZE The Pergola 2590 Main St., Soquel 464.2590 Best Sporting Goods Store GOLD Jerry's Sports 1126 Soquel Ave., SC 425.7445 SILVER Outdoor World 1440 41st Ave., Capitola 479.1501 136 River St., SC 423.9555 BRONZE Big 5 Sporting Goods 1083 S. Green Valley Rd., Watsonville 763.1819 1600 41st Ave., Capitola 464.3822 Best Surf Shop GOLD O'Neill Surf Shop 1115 41st Ave., SC 475.4151 SILVER Paradise Surf Shop 3961 Portola Dr., SC 462.3880 BRONZE Pacific Wave 1502 Pacific Ave., SC 458.9283 Best Veterinarian GOLD Adobe Animal Hospital 1600 Soquel Dr., SC 475.6365 SILVER Ocean Animal Clinic 404 Ocean St., SC 429.5100 BRONZE (Tie) All Pets Veterinary Clinic 1226 Soquel Ave., SC 425.0945 Valley Oak Veterinary Clinic 4650 Scotts Valley Dr., SV 438.6546 Best Videotape Rental (Neighborhood) GOLD Westside Video 1226 Mission St., SC 458.0134 SILVER East Cliff Video 1701 Portola Dr., SC 462.0707 BRONZE (None) Best Window Shopping GOLD Pacific Garden Mall SILVER Capitola Mall 1855 41st Ave., Capitola 462.3916 BRONZE ID-Integrand Design 1515 Pacific Ave., SC 426.4717 Readers' Choice Awards Best Food & Drink Best Music & Nightlife Best Sports & Recreation Best Arts Best People & Places Best Write-Ins Critics' Choice Awards Jesse Davis: All the Shoes That Fit Stuart Finch: Rock Balancing Act Isabel Piekarski: Latin Dance Sensation Juan Cuellar: Compassionate Warrior Nate Brunskill: Film Fanatic Warren Odell: Tour Guide to an Anomaly Sarah Gerhardt: Woman Who Rides Mountains Seema Weatherwax: Late-Blooming Photographer Stephanie Smith: Student of the Sciences Theo Paige: The Not.So.Mad Fiddler [ Santa Cruz | MetroActive Central | Archives ]