Cover Story: It's All You:
Harmon Leon gets a load of guerilla marketing's stealth tactics.

Nüz: The openly gay Rev. Mel White returns to Santa Cruz to serve as Grand Marshal of the Pride Parade.

Send in the Sloths: The Museum of Natural History hosts real live wild animals—like sloths! God, we love sloths.

Rev: It's crazy to waste our dwindling, nonrenewable resources on stupid things like dashboards and door panels.

Y Tu Wizard Tambien: Director Alfonso Cuarón breathes new life into the Harry Potter series with a darker, more coherent third entry.

The Burning Bush: 'The Day After Tomorrow' flames the president while it takes apart the planet.

Fish Tale: Rob and Sunny Fish open their home to some lovely mermaids and Erik Satie for New Music Works' unpredictable Avant Garden Party.

The Rock Show: The Santa Cruz Blues Festival.

All This, and Your Lost Salt Shaker: A complete remodel and a stylish new menu has locals tasting away in Margaritaville.

Good Whale 'Hunting': Strong writing keeps 'Hunting for Moby Dick' from being harpooned by design flaws.