Best Pet Grooming/Pet Sitting
Bed and Biscuits
- Bed and Biscuits has a certified pet aesthetician named Crystal Jaquith on staff who specializes in the skin and coats of dogs and cats.
- The staff is trained in pet first-aid and CPR.
- Some of their employees have worked there for over a decade.
- There is always someone on site—24 hours a day, 365 days a year.
- For the alternative dog or cat, Bed and Biscuits offer tattoos, hair coloring, feather extensions, and bling. ANDREW STEINGRUBE
Best Coworking Place
NextSpace
- NextSpace was one of the first coworking spaces in the country.
- It has been the birthplace of countless local projects, products and businesses.
- The restrooms in all NextSpace locations are marked by a pirate flag.
- The original NextSpace leadership helped establish a global coworking culture of collaboration and mutual support.
- Dogs are welcome and beloved members of the NextSpace community. CAT JOHNSON
Best Piercing Studio
Staircase Tattoo & Body Piercing
- The original location downtown opened in 1994. Its previous tenant was called Staircase Massage Parlor.
- Staircase Tattoo & Body Piercing is a family business run by two generations of McDermotts with decades of experience.
- Staircase’s piercing section contains more gold than Fort Knox.
- Staircase never sleeps, apparently. It is open seven days a week, from noon to 8 p.m.
- There is no part of the body Staircase has not pierced. DNA
Best Adult Store
Pure Pleasure
- Pure Pleasure is run by knowledgeable mother-daughter team Janice and Amy Baldwin.
- Their new location on Cooper Street is across the street from the MAH.
- Pure Pleasure hosts monthly sex and relationship workshops, along with seasonal special events like comedy, performance art and First Friday blow-outs.
- The vibe is friendly and classy, with a hint of mischief.
- Vegan products are available for the socially conscious. DNA
Best Solar Company
Alterra Solar
- Founded by brothers James and Nathaniel Allen, Alterra Solar is family-owned and operated.
- Alterra strives to accelerate the adoption of renewable energy on the central coast.
- It is the perennial favorite solar company of Good Times readers, having won the category for the last several years.
- Other awards they’ve received include Best Place to Work in Monterey Bay (bfrom the Monterey County Business Council) and 2015 Cool Climate Leader (from the California Air Resources Board).
- Alterra has fantastic drone videos of many of the projects they’ve worked on around the Monterey Bay. CJ
Adult Store
Pure Pleasure Shop
111 Cooper St., Santa Cruz,
466-9870, purepleasureshop.com
RUNNERS-UP Camouflage, Frenchy’s
Alternative Health Services
Thrive Natural Medicine
2840 Park Ave., Soquel,
515-8699, thrivenatmed.com
RUNNERS-UP Santa Cruz CORE Fitness, Five Branches University
Antiques
Clark’s Auction Company
103 Whispering Pines Drive, Scotts Valley, 706-8776
RUNNERS-UP Center Street Antiques, Mr. Goodie’s
Arts and Crafts
Palace Arts & Office Supply
1407 Pacific Ave., Santa Cruz, 427-1550,
1501 41st Ave., Capitola, 464-2700,
gopalace.com
RUNNERS-UP Art Supplies Ink, Lenz Arts
Auto Dealer (New)
Toyota of Santa Cruz Â
4200 Auto Plaza Drive, Capitola, 465-8600, santacruztoyota.com
RUNNERS-UP Ocean Honda, Subaru of Santa Cruz
Auto Dealer (Pre-Owned)
Auto One
1236 Soquel Ave., Santa Cruz,
427-2700, santacruzautoone.com
RUNNERS-UP The Argus Company, Beach Auto Sales
Auto Repair
Specialized Auto
2415 Chanticleer Ave., Santa Cruz, 462-3458, specializedautos.com
RUNNERS-UP Lloyd’s Tires, Rusty’s Repair
Bank (Local)
Santa Cruz County Bank
7775 Soquel Drive, Aptos, 662-6000
819 Bay Ave., Capitola, 464-5300
720 Front St., Santa Cruz, 457-5000
4604 Scotts Valley Drive, # 10, Scotts Valley, 461-5000
RUNNERS-UP Comerica, Lighthouse Bank
Bank (Credit Union)
Bay Federal Credit Union
Multiple Locations
RUNNERS-UP Santa Cruz Community Credit Union
Barbershop
Montgomery’s Barber Shop
1047 Water St., Santa Cruz, 713-5038
RUNNERS-UP Cali Barbershop, West Side Barbershop
Bed & Breakfast
Inn at Depot Hill
250 Monterey Ave., Capitola, 462-3376, innatdepothill.com
RUNNERS-UP Babbling Brook Inn, Sand Rock Farm
Beauty Supply
Westside Beauty Supply
Multiple Locations
RUNNER-UP Olympia Beauty Supply & Salon
Bookshop (new)
Bookshop Santa Cruz
1520 Pacific Ave., Santa Cruz, 423-0900, bookshopsantacruz.com
RUNNERS-UP Kelly’s Books, Logos Books & Records
Bookshop (used)
Logos Books & Records
1117 Pacific Ave., Santa Cruz, 427-5100, logosbooksrecords.com
RUNNERS-UP Bookshop Santa Cruz, The Literary Guillotine Â
Butcher
Shopper’s Corner
622 Soquel Ave., Santa Cruz, 423-1398, shopperscorner.com
RUNNERS-UP El Salchichero, Freedom Meat Locker
Car Wash
Whalers Car Wash
2001 Soquel Ave., Santa Cruz, 423-0676, whalerscarwash.com
RUNNERS-UP Cruz Car Wash, Master Car Wash
Carpet Cleaning
Connoisseur
2888 Estates Drive, Aptos, 476-9721, santacruzclean.com
RUNNERS-UP Peachy Kleen, Quality Carpet Care
Children’s Day Care
Simcha Preschool Â
3055 Porter Gulch Road, Aptos, 479-3449, simchapreschool.org
RUNNERS-UP Capitola Child Care, Discovery Preschool and Family Center
Computer Repair
ClickAway Â
303 Potrero St., Santa Cruz, 420-1200, clickaway.com
RUNNERS-UP Blue Screen Computers, Pleasure Point Computer
Consignment Clothing
Closet Shopper
504 Front St., Santa Cruz,
427-0400, theclosetshoppersantacruz.com
RUNNERS-UP Crossroads Trading Co., Jet Set Bohemian
Coworking Space
NextSpace
101 Cooper St., Santa Cruz, 420-0710, nextspace.us
RUNNERS-UP Cruzioworks, The Satellite
Custom Framing
York Framing Gallery
619 Soquel Ave., Santa Cruz, 462-0313, yorkframinggallery.com
RUNNERS-UP Frame Circus, Lenz Arts
Dry Cleaners
Classic Vapor Dry Cleaners
285 Water St., Santa Cruz, 423-4646;
809 Bay Ave., Capitola, 479-0650;
415 Trout Gulch Road, Aptos, 688-5011, vaporcleaners.biz
RUNNERS-UP Almar Cleaners, Master Cleaners
DVD Rental
Westside Video
2334 Mission St., Santa Cruz,
458-0134
RUNNERS-UP Capitola Video, DVD To Go
Eyewear
EyeQ
1101 Pacific Ave., Santa Cruz,
466-3937, eyeqsantacruz.com
RUNNERS-UP Plaza Lane Optometry, Spex
Fabric
Harts Fabric
1620 Seabright Ave., Santa Cruz,
423-5434, hartsfabric.com
RUNNERS-UP Crossroad Fabrics, Judy’s Sewing and Vacuum Center
Feed Store
Mountain Feed & Farm Supply
9550 Hwy. 9, Ben Lomond,
336-8876, mountainfeed.com
RUNNERS-UP Aptos Feed & Pet Supply, General Feed & Seed
Financial Planner
Lanai Financial Solutions
1066 41st Ave., Ste. A101, Capitola,
476-7300, lanaifinancialsolutions.com
RUNNERS-UP Christine McBroom, Kyle Sharp
Flooring
San Lorenzo Floors
3113 Scotts Valley Drive, Scotts Valley,
461-1300, sanlorenzofloors.com
RUNNERS-UP Floors Etc., Warehouse Direct Flooring Outlet
Flower Shop
The Flower Shack
614 S Branciforte Ave., Santa Cruz, 423-3877
RUNNERS-UP Ace’s Flowers, Susi’s Flowers
Furniture
SC41
2647 41st Ave., Soquel,
464-2228, sc41.com
RUNNERS-UP Couch Potato, Modern Life, Sweets in the Nude
Garden Supply
San Lorenzo Garden Center
235 River St., Santa Cruz,
423-0223, probuild.com
RUNNERS-UP DIG Gardens, Garden Company
Gift Shop
Zinnia’s Gift Boutique
Graham Plaza, 219 Mount Hermon Road, Scotts Valley,
430-9466, zinniasgiftboutique.com
RUNNERS-UP Outside-In, Stripe
Green Business
T Paul Sek Eco-Friendly Painting
721 Seabright Ave., Santa Cruz,
588-4080, greenpaintingcontractor.com
RUNNERS-UP Greenspace, Salon on the Square  Â
Grocery Store (local)
Shopper’s Corner
622 Soquel Ave., Santa Cruz,
423-1398, shopperscorner.com
RUNNERS-UP New Leaf Community Markets, Staff of Life
Grocery Store (natural)
New Leaf Community Markets
1101 Fair Ave., Santa Cruz, 426-1306
1134 Pacific Ave., Santa Cruz, 425-1793
1210 41st Ave., Capitola, 479-7987
RUNNERS-UP Aptos Natural Foods, Staff of Life
Hair Salon
Salon on the Square
110 Cooper St., Ste 100E, Santa Cruz,
600-7087, salononthesquare-sc.com
RUNNERS-UP L’Atelier Salon, Salon Santa Cruz
Hardware Store
Ace Hardware
1214 Soquel Ave., Santa Cruz, 457-2222
72 Rancho Del Mar, Aptos, 662-0222
849 Almar Ave., Santa Cruz, 426-7650
RUNNERS-UP San Lorenzo Lumber, Scarborough Lumber Â
Headshop
Pipe Line Â
818 Pacific Ave., Santa Cruz,
425-7473
RUNNERS-UP Graffix, KindPeoples Collective
Home Decorating
Stripe
107 Walnut Ave., Santa Cruz,
421-9252, stripedesigngroup.com
RUNNERS-UP Botanic & Luxe, Warmth Company
Hotel
Dream Inn Â
175 W Cliff Drive, Santa Cruz,
426-4330, dreaminnsantacruz.com
RUNNERS-UP Chaminade, Hotel Paradox
House Cleaner
Clean Sweep
721 Seabright Ave., Santa Cruz,
588-4080, greenpaintingcontractor.com
RUNNERS-UP Mario’s House and Carpet Cleaning, Sunrise Cleaning
House Painter
T Paul Sek Eco-Friendly Painting
721 Seabright Ave., Santa Cruz,
588-4080, greenpaintingcontractor.com
RUNNERS-UP Andson Painting, D2 Painting
Hydroponic Supplier
Santa Cruz Hydroponics and Organics
Multiple Locations
RUNNER-UP Specialty Garden Supply
Internet Service Provider
Cruzio Â
877 Cedar St., #150, Santa Cruz,
459-6301, cruzio.com
RUNNER-UP Got.Net
Jewelry
Dell Williams Â
1320 Pacific Ave., Santa Cruz,
423-4100, dellwilliams.com
RUNNERS-UP Artisans Gallery, Cameron Marks Boutique
Kids’ Clothing
Jelli Beanz
2555 Soquel Drive, Santa Cruz,
462-6700, jellibeanzonline.com
RUNNERS-UP Childish, Hopscotch
Kitchen Store
Toque Blanche
1527 Pacific Ave., Santa Cruz,
426-1351, mytoque.com
RUNNERS-UP Le Chef, Outside-In
Landscaper
Dreamscape Creative Landscape Solutions
1916 Encina Drive, Santa Cruz
476-6800, dreamscape-cls.com
RUNNERS-UP K&D Landscaping, Paradise Landscape
Laser Hair Removal
Laser Hair and Skin Solutions
783 Rio Del Mar Blvd., #71b, Aptos, 689-9830
RUNNERS-UP Monterey Bay Laser Aesthetics, UltraDerm
Laundromat
Sudz
7887 Soquel Drive, Santa Cruz, 688-7839
709 Lighthouse Ave., Santa Cruz, 324-4920
RUNNERS-UP Bubbles, Seaside Wash & Dry
Lawyer
Michael Tunink
820 Bay Ave., #120, Capitola, 477-2001
RUNNERS-UP Eddie Broitman, Dina Hoffman
Life Coach
Marisa Abzug-Callender
balancemft.com
RUNNERS-UP Bernadine Rosso, Melanie Sargent
Lighting
Riverside Lighting & Electric
300 Soquel Ave., Santa Cruz,
423-7411, riversidelightingandelectric.com
RUNNERS-UP Illuminée, Om Gallery
Lingerie
Camouflage Â
1329 Pacific Ave., Santa Cruz,
423-7613, shopcamouflage.com
RUNNERS-UP Amoureuse, Legs Â
Mani/Pedi
Tracy’s Nails
1420 41st Ave., Capitola, 462-2292
RUNNERS-UP Bella Nails, Opal Spa
Massage School
Cypress Health Institute School of Massage
1119 Pacific Ave., Ste. 300, Santa Cruz,
476-2115, cypresshealthinstitute.com
RUNNER-UP Five Branches University
Men’s Clothing
Stripe Men Â
107 Walnut Ave., Santa Cruz,
421-9252, stripedesigngroup.com
RUNNERS-UP Berdels, So Fresh
Men’s Shoes
Sockshop & Shoe Company
1515 Pacific Ave., Santa Cruz,
429-6101, sockshopandshoeco.com
RUNNER-UP Old School Shoes
Music Instructor
Rhan Wilson
rhanwilson.com
RUNNERS-UP Dale Ockerman, Steve Palazzo 

Musical Instruments
Sylvan Music
1521 Mission St., Santa Cruz,
427-1917, sylvanmusic.com
RUNNERS-UP The Starving Musician, Thomas Musical Instruments
Pet Grooming
Bed and Biscuits
2625 Chanticleer Ave., Santa Cruz,
475-1580, bedandbiscuits.com
RUNNERS-UP Shampoo-Chez, The Whole Kitten Capoodle
Pet Sitting
Bed and Biscuits
2625 Chanticleer Ave., Santa Cruz,
475-1580, bedandbiscuits.com
RUNNERS-UP Little Pup Lodge, Who’s Your Walkie
Pet Store
Pet Pals
3660 Soquel Drive, Soquel,
464-8775, epetpals.com
RUNNERS-UP Aptos Feed & Pet Supply, Pet Emporium
Pharmacy
Westside Pharmacy  Â
1401 Mission St., Santa Cruz,
423-7175, westsidepharmacyrx.com
RUNNERS-UP Frank’s, Horsnyder
Photo Developing
Bay Photo Lab
715 Soquel Ave., Santa Cruz, 425-1100
2959 Park Ave., Soquel, 475-6090
900 Disc Drive, Scotts Valley, 475-6686, bayphoto.com
Piercing Studio
Staircase Tattoo & Body Piercing
628 Ocean St., Santa Cruz,
425-7644, staircasetattoo.com
RUNNERS-UP Amory Body Arts, Mission Street Tattoo & Piercing
Plumbing
Bellows Plumbing, Heating & Air
2562 Research Park Drive, Soquel,
219-8644, bellowsservice.com
RUNNERS-UP Santa Cruz Plumbing Inc., Tino’s Plumbing
Portrait Photographer
Devi Pride Photography  Â
1060 River St., Santa Cruz,
600-6055, devipride.com
RUNNERS-UP Alexandra Rice, Neil Simmons
Produce
Santa Cruz Downtown Farmers Market
Cedar and Lincoln streets
RUNNERS-UP New Leaf Community Markets, Sunnyside Produce
Real Estate Agency
Coldwell Banker
824 B Mission St., Santa Cruz,
469-8000, coldwellbanker.com
RUNNERS-UP Bailey Properties, David Lyng
Real Estate Agent
Lauren Spencer, My Santa Cruz Real Estate
7979 Soquel Drive, Aptos, 662-6522
RUNNERS-UP Gretchen Bach, Justin McNabb
Real Estate Team
Friday Realty
1040 41st Ave., Santa Cruz
440-3690, fridayrealty.com
RUNNER-UP Mulhern Realty Group
Record / CD Store
Streetlight Records Â
939 Pacific Ave., Santa Cruz,
421-9200, streetlightrecords.com
RUNNERS-UP Logos Books & Records, MetaVinyl Â
Roofers
Knox Roofing  Â
46 El Pueblo Road, Scotts Valley,
461-0634, knoxroofing.com
RUNNERS-UP Moriarity Roofing, Turk the Roofer
Senior Home Care
ComForCare Â
100 Doyle St., #F, Santa Cruz, 427-1553, comforcare.com/california/santa-cruz-county
RUNNERS-UP Heartfelt Home Care, Lifespan Care Management Agency Â
Senior Residential Community
Dominican Oaks
3400 Paul Sweet Road, Santa Cruz,
462-6257, dominicanoaks.com
RUNNERS-UP Aegis, Sunshine Villa  Â
Sign Shop
Stokes Signs
303 Potrero St., Santa Cruz,
426-1570, stokessigns.com
RUNNERS-UP Catto’s Graphics, Santa Cruz Signs
Solar Company
Allterra Solar
207 McPherson St., Santa Cruz,
425-2608, allterrasolar.com
RUNNERS-UP Sandbar Solar & Electric, Solar Technologies Â
Tanning
Glimmer & Glow
153 S. Morrissey Ave., Santa Cruz, 469-4569
266-L Mt. Hermon Rd., Scotts Valley, 471-8201,
glimmerandglow.com
RUNNERS-UP Paradise Tanning Co., Tan
Tattoo Studio
Heavy Water Tattoo
22606 E. Cliff Drive, Santa Cruz,
854-7849, heavywatertattoo.com
RUNNERS-UP Good Omen Tattoo, O’Reilly’s Tattoo  Â
Thrift Store
Goodwill Central Coast
350 Encinal St., Santa Cruz,
423-8611, ccgoodwill.org
RUNNERS-UP Abbot’s Thrift, Caroline’s Non Profit Thrift Shop
Tires
Lloyd’s Tires
303 River St., Santa Cruz,
426-4363, lloydstire.com
RUNNERS-UP Pasillas Tires, Wilson’s Tire of Soquel Village
Toy Store (kids)
Childish  Â
1127 Soquel Ave., Santa Cruz,
454-8208, childishsantacruz.com
RUNNERS-UP Jelli Beanz, Wonderland
Veterinarian
Scotts Valley Veterinary Clinic
4257 Scotts Valley Dr., Scotts Valley,
438-2600, scottsvalleyvet.com
RUNNERS-UP Adobe Animal Hospital, Westside Animal Hospital Â
Video Game Shop
Level Up
113 Locust St., Santa Cruz, 295-6329
RUNNERS-UP GameStop, Streetlight Records
Vintage Clothing
Moon Zoom Â
813 Pacific Ave., Santa Cruz, 423-8500
RUNNERS-UP Cognito Clothing, Tomboy
Waxing
European Wax Center
1955 41st Ave., Capitola,
477-9331, waxcenter.com
RUNNERS-UP Veronica Franco @ La Raux Salon, Smooth Body Lounge
Women’s Clothing
Pacific Trading Company
1224 Pacific Ave., Santa Cruz, 423-3349,
504 Bay Ave., Capitola, 476-6109, pacifictradingonline.com
RUNNERS-UP Aptos Shoes & Apparel, Stripe
Women’s Shoes
Bunnys Shoes
1350 Pacific Ave., Santa Cruz, 423-3824
7000 Soquel Drive, Aptos, 662-2730