Nearly 50 years since I arrived on Walk Circle, Santa Cruz has entered its third or fourth iteration. Housing costs have soared. The new house next door sold for $3.5 million.
Supporting a local business comes in all shapes and sizes, according to Martinelli; “Whether you decide to purchase from the store, pop in to meet new shop owners, share your experience on social platforms—no matter how big or small, these moments of engagement can really help the growth of small businesses.”
There is nobody more dedicated to this community than these downtown Santa Cruz retailers. They make their stores interesting, fun and exciting because of that dedication.
In addition to films of particular local appeal, a wide range of subjects and styles are represented in the dozens of films at the Watsonville Film Festival.