Supporting a local business comes in all shapes and sizes, according to Martinelli; “Whether you decide to purchase from the store, pop in to meet new shop owners, share your experience on social platforms—no matter how big or small, these moments of engagement can really help the growth of small businesses.”
There is nobody more dedicated to this community than these downtown Santa Cruz retailers. They make their stores interesting, fun and exciting because of that dedication.
In addition to films of particular local appeal, a wide range of subjects and styles are represented in the dozens of films at the Watsonville Film Festival.
Trestles formed in the crucible of Covid and bloomed when lockdown lifted, an era when everyone was knocked off their feet, and some were more keen than others to pick each other up.
“Everything that moves will be robotic someday, and it will be soon,” says Nvidia CEO Jenson Hwang. “The idea that we’ll have our own R2D2 for our entire life—that’s a certainty now.”