Antique Shop
Caroline’s Non-Profit Thrift Shop
Silver—Attilia’s Antiques
Bronze—Center Street Antiques
Auto Dealer (Watsonville)
Watsonville Ford
Silver—Watsonville Chrysler Dodge Jeep Ram
Auto Dealership
Santa Cruz Toyota
Silver—Santa Cruz Subaru
Bronze—Ocean Honda
Blinds/Shades
Advanced Blind & Shade
Silver—McCarty’s Custom Window Coverings
Bronze—Interior Vision Flooring & Design
Carpet & Flooring Store
Warehouse Direct Flooring Outlet
Silver—Interior Vision Flooring & Design
Bronze—Samaya’s Flooring & Design
CBD Product
Vital Body CBD Cream
Silver—Wyld Pear CBG
Bronze—S.A.G.E. CBD
Clothing (Men’s)
Berdels
Silver—Patrick James
Bronze—Pacific Wave
Clothing (Women’s)
Pacific Trading Co.
Silver—The Daisy Store
Bronze—Bubble Lounge Boutique
Crystals/Rocks/Stones
Mountain Spirit Store
Silver—Moon Kissed
Bronze—Air and Fire
Dispensary
KindPeoples
Silver—Treehouse
Bronze—The Hook Outlet
Edible Selection
KindPeoples
Silver—The Hook Outlet
Bronze—3 Bros Santa Cruz
Erotica Store
Camouflage
Silver—Good Vibrations
Bronze—Frenchy’s Boutique
Eyewear
EyeQ Optometry
Silver—Plaza Lane Optometry
Bronze—Site for Sore Eyes
Fabric Store
Harts Fabric
Silver—Beverly’s
Bronze—The Fábrica
Fireplace Supplies
Woodstove & Sun
Silver—Outdoor Supply Hardware
Flower Shop
The Flower Shack
Silver—Wild Banksia Floral Design
Bronze—Susi’s Flowers
Furniture & Décor
SC41
Silver—Natural Selection Furniture
Bronze—Ironhorse Home
Game Store
Comicopolis
Silver—Sword and Board Games
Bronze—Game Santa Cruz
Garden Center
San Lorenzo Garden Center
Silver—Dig Gardens
Bronze—Mountain Feed and Farm Supply
Gift Boutique
botanic + luxe
Silver—Zinnia’s Gift Boutique
Bronze—Palace Art & Office Supply
Guitar Store
Sylvan Music
Silver—The Starving Musician
Bronze—Santa Cruz Guitar Company
Hardware Store
Scarborough Ace Hardware
Silver—Santa Cruz Ace Hardware, Soquel Avenue
Bronze—Outdoor Supply Hardware
Headshop
Pipeline
Silver—Star Zone
Hot Tub/Spa Store
Santa Cruz Fireplace and Hot Tub LLC
Silver—The Spa and Sauna Co.
Jewelry Store
Dell Williams
Silver—Zen Island
Bronze—Super Silver Downtown
Kitchen Store
Toque Blanche
Silver—Home by Zinnia’s
Lighting
Riverside Lighting & Electric
Silver—Om Gallery
Bronze—Illuminée
Lingerie Shop
Camouflage
Silver—Amoureuse
Bronze—Romantic Nights For Two
Locally Made Non-Food Product
Lavender Soap, Deer Haven Herb & Flower Farm
Silver—Kyle Jouras Ceramics
Bronze—Beth Purcell Mosaics
Musical Instrument Store
Sylvan Music
Silver—The Starving Musician
Bronze—Jansen Music
New Business
Game Santa Cruz
Silver—Blue Zone Waters
Bronze—Mint Muse
Outdoor Furniture Dealer
American Leisure Patio Furniture
Silver—Woodstove & Sun
Bronze—Illuminée
Pre-Owned Auto Dealer
The Argus Company
Silver—Aloha Motors
Record and CD Store
Streetlight Records
Silver—Redwood Records
Bronze—Offshore Sounds
Shoes (Men’s)
Sockshop & Shoe Company
Silver—Old School Shoes Inc.
Bronze—Bill’s Wheels
Shoes (Women’s)
Sockshop & Shoe Co.
Silver—Beck’s Shoes
Bronze—Old School Shoes Inc.
Thrift Store
Grey Bears
Silver—Caroline’s Non-Profit Thrift Shop
Bronze—The Abbot’s Thrift
Tire Store
Lloyd’s Tire & Auto Care, River Street
Silver—Big O Tires
Bronze—Priors Tires
Video Game Shop
Level Up Video Games
Silver—Game Vault, Capitola
Vintage Clothing Store
Moon Zooom
Silver—Crossroads Trading Co.
Bronze—Cognito Clothing
More Best of Santa Cruz County 2025 Winners
Editor’s Picks
Arts & Culture
Family & Pets
Food & Drink
Health & Beauty
Restaurants
Services
