Best Adult Store
CAMOUFLAGE
Silver Medal
FRENCHY’S LOVE BOUTIQUE
Bronze Medal
GOOD VIBRATIONS
Best Alternative Health Services
SANTA CRUZ INTEGRATIVE MEDICINE
Silver Medal
SANTA CRUZ NATUROPATHIC MEDICAL CENTER
Bronze Medal
POINTS FOR WELLNESS
Best Antiques
CENTER STREET ANTIQUES
Silver Medal
ATTILIA’S ANTIQUES
Bronze Medal
SHEN’S GALLERY
Best Arts and Crafts
LENZ ARTS
Silver Medal
PALACE ARTS & OFFICE SUPPLY
Bronze Medal
BEVERLY’S
Best Auto Dealer
SANTA CRUZ TOYOTA
Silver Medal
SANTA CRUZ SUBARU
Bronze Medal
OCEAN HONDA
Best Auto Dealer – Watsonville
CHEVROLET OF WATSONVILLE
Silver Medal
WATSONVILLE FORD LINCOLN
Bronze Medal
WATSONVILLE GMC
Best Auto Repair
SPECIALIZED AUTO
Silver Medal
BOBBY’S PIT STOP
Bronze Medal
CHANDLER AUTOMOTIVE REPAIR
Best Bank (Credit Union)
BAY FEDERAL CREDIT UNION
Silver Medal
SANTA CRUZ COMMUNITY CREDIT UNION
Best Bank (Local Non-Credit Union)
SANTA CRUZ COUNTY BANK
Silver Medal
MECHANICS BANK
Best Barber
WAVES & FADES BARBERSHOP
Silver Medal
GET FADED BARBERSHOP
Bronze Medal
MONTGOMERY’S BARBER SHOP
Best Blinds/Shades
INTERIOR VISION FLOORING & DESIGN
Silver Medal
ADVANCED BLINDS AND SHADE
Bronze Medal
MCCARTY’S WINDOW FASHIONS
Best Bookshop (new)
BOOKSHOP SANTA CRUZ
Silver Medal
TWO BIRDS BOOKS
Bronze Medal
BAD ANIMAL
Best Butcher
SHOPPER’S CORNER
Silver Medal
FREEDOM MEAT LOCKERS
Bronze Medal
POINT BUTCHER SHOP
Best Car Wash
WHALERS CAR WASH
Silver Medal
SPLASH CAR WASH
Bronze Medal
CRUZ CAR WASH
Best Carpet Cleaning
QUALITY CARPET CARE & UPHOLSTERY CLEANING
Silver Medal
PEACHY KLEEN CHEM-DRY
Bronze Medal
CARPET KING
Best Children’s Day Care
SIMCHA PRESCHOOL
Silver Medal
DISCOVERY PRESCHOOL
Bronze Medal
ROCKING HORSE RANCH
Best Computer Repair
CLICK AWAY
Silver Medal
PLEASURE POINT COMPUTERS
Bronze Medal
USER FRIENDLY COMPUTING
Best Consignment Clothing
THE CLOSET SHOPPER
Silver Medal
CROSSROADS TRADING CO.
Bronze Medal
JET SET BOHEMIAN
Best Contractor
TALMADGE CONSTRUCTION
Silver Medal
TESTORFF CONSTRUCTION
Bronze Medal
THE BUILDERS COLLECTIVE
Best Crystals/Rocks/Stones
MOUNTAIN SPIRIT
Silver Medal
MOON KISSED
Bronze Medal
WORLD OF STONES AND MYSTICS
Best Custom Framing
LENZ ARTS
Silver Medal
YORK FRAMING GALLERY
Bronze Medal
FRAME CIRCUS
Best Dry Cleaners
MASTER CLEANERS
Silver Medal
CLASSIC VAPOR DRY CLEANERS
Bronze Medal
ALMAR CLEANERS
Best Eyewear
EYE Q OPTOMETRY
Silver Medal
PLAZA LANE OPTOMETRY
Bronze Medal
SITE FOR SORE EYES
Best Fabric
HARTS FABRIC
Silver Medal
BEVERLY’S
Bronze Medal
SANTA CRUZ VAC & SEW
Best Feed Store
MOUNTAIN FEED AND FARM SUPPLY
Silver Medal
WESTSIDE FARM AND FEED
Bronze Medal
PET PALS DISCOUNT PET FOOD & SUPPLIES
Best Financial Planner
JACOB YOUNG FINANCIAL SERVICES
Silver Medal
RACHEL WEDEEN, MORGAN STANLEY
Bronze Medal
MARK A. GERBER, EDWARD JONES
Best Flooring
INTERIOR VISION FLOORING & DESIGN
Silver Medal
BAY AREA FLOORS
Bronze Medal
SAMAYA’S FLOORING & DESIGN
Best Flower Shop
THE FLOWER SHACK
Silver Medal
FERRARI FLORIST & GARDENS
Bronze Medal
SUSI’S FLOWERS
Best Furniture
SC41
Silver Medal
COUCH POTATO DISCOUNT SOFA WAREHOUSE
Bronze Medal
NATURAL SELECTION FURNITURE
Best Garden Supply/Nursery
SAN LORENZO GARDEN CENTER
Silver Medal
DIG GARDENS
Bronze Medal
THE GARDEN COMPANY
Best Gift Shop
ZINNIA’S GIFT BOUTIQUE
Silver Medal
BOTANIC AND LUXE
Bronze Medal
DIG GARDENS
Best Green Business
SHOPPER’S CORNER
Silver Medal
ETHOS
Bronze Medal
STAFF OF LIFE
Best Grocery Store (local)
SHOPPER’S CORNER
Silver Medal
STAFF OF LIFE
Bronze Medal
DELUXE FOODS OF APTOS
Best Grocery Store (natural)
STAFF OF LIFE
Silver Medal
SHOPPER’S CORNER
Bronze Medal
NEW LEAF
Best Guitar Store
SYLVAN MUSIC
Silver Medal
THE STARVING MUSICIAN
Bronze Medal
JANSEN MUSIC
Best Hair Salon
URBAN GROOVE HAIR SALON
Silver Medal
LAVISH SALON & SPA
Bronze Medal
PHOENIX CAYTON HAIR
Best Hardware Store
OUTDOOR SUPPLY HARDWARE
Silver Medal
APTOS ACE HARDWARE
Bronze Medal
SAN LORENZO LUMBER AND HOME CENTERS
Best Headshop
PIPELINE
Silver Medal
TREEHOUSE
Bronze Medal
KINDPEOPLES
Best Home Decorating
WARMTH COMPANY
Silver Medal
BOTANIC AND LUXE
Bronze Medal
STRIPE DESIGN SERVICES
Best Hotel
DREAM INN
Silver Medal
HOTEL PARADOX
Bronze Medal
CHAMINADE RESORT & SPA
Best House Cleaner
MAXIMA’S CLEANERS
Silver Medal
CLEAN SPACE CLEANING
Bronze Medal
MERRY MAIDS
Best House Painter
PEPE LOPEZ PAINTING
Silver Medal
RON HUFF PAINTING
Bronze Medal
MACHADO BROTHERS PAINTING
Best Hydroponic Supplier
GROWGENERATION
Silver Medal
MOUNTAIN FEED AND FARM SUPPLY
Bronze Medal
SPECIALTY GARDEN SUPPLY
Best Insurance
LYDIA HARVILLE, STATE FARM INSURANCE
Silver Medal
NAOMI ALBOR, HUIZAR-ALBOR INSURANCE AGENCY
Bronze Medal
ALESE GREENE, STATE FARM
Best Interior Design
LORI HANNUM, SC41
Silver Medal
MOSELLE MADESKO, COPPER DESIGN
Bronze Medal
STRIPE DESIGN SERVICES
Best Jewelry
DELL WILLIAMS
Silver Medal
MOUNTAINSIDE
Bronze Medal
SUPER SILVER
Best Jewelry Repair
DELL WILLIAMS JEWELERS
Silver Medal
STEPHAN’S FINE JEWELRY
Bronze Medal
TREASURES
Best Kids’ Clothing
HOPSCOTCH
Silver Medal
MINI MINT
Bronze Medal
HOPES CLOSET
Best Kitchen Store
TOQUE BLANCHE
Silver Medal
OUTSIDE-IN
Bronze Medal
SANTA CRUZ KITCHEN & BATH
Best Landscaper/Landscaping
TERRA NOVA ECOLOGICAL LANDSCAPING
Silver Medal
K & D LANDSCAPING
Bronze Medal
QUILICI GARDENING
Best Laser Hair Removal
PACIFIC COAST AESTHETICS
Silver Medal
JODY WORK, BEAUTY LOUNGE MED SPA
Bronze Medal
REJUVENATE MEDI-SPA & WELLNESS
Best Lawyer
FINE POINT LAW
Silver Medal
DINA HOFFMAN
Bronze Medal
TANYA M. RIDINO
Best Life Coach
CAMILLE ELLIS
Silver Medal
SANDY JACQUARD
Bronze Medal
NICOLE DUKE
Best Lighting
RIVERSIDE LIGHTING & ELECTRIC
Silver Medal
ILLUMINÉE
Bronze Medal
OM GALLERY
Best Lingerie
CAMOUFLAGE
Silver Medal
AMOUREUSE
Bronze Medal
ROMANTIC NIGHTS FOR TWO
Best Mani/Pedi
TRACY NAILS
Silver Medal
OPAL SPA & BOUTIQUE
Bronze Medal
RED CARPET SALON
Best Massage School
FIVE BRANCHES UNIVERSITY
Silver Medal
CYPRESS HEALTH INSTITUTE
Bronze Medal
AMERICAN INSTITUTE OF MEDICAL MASSAGE
Best Men’s Clothing
PATRICK JAMES
Silver Medal
BERDELS
Bronze Medal
STRIPE
Best Men’s Shoes
SOCKSHOP AND SHOE COMPANY
Silver Medal
BECK’S SHOES
Bronze Medal
PATRICK JAMES
Best Mortgage Brokerage
CROSS COUNTRY MORTGAGE
Silver Medal
SANTA CRUZ LENDING GROUP
Bronze Medal
REVEST HOMES, INC
Best Music Instruction
MOUNTAIN MUSIC SCHOOL
Silver Medal
EVERYONE’S MUSIC SCHOOL
Bronze Medal
MUSICALME
Best Musical Instruments
SYLVAN MUSIC
Silver Medal
THE STARVING MUSICIAN
Bronze Medal
JANSEN MUSIC
Best Outdoor Furniture Dealer
AMERICAN LEISURE PATIO
Silver Medal
OUTDOOR SUPPLY HARDWARE
Bronze Medal
SCARBOROUGH GARDENS
Best Pet Grooming
BED & BISCUITS GROOMINGDALES
Silver Medal
PAWSITIVE STYLES MOBILE GROOMING
Bronze Medal
ANIMAL HOUSE
Best Pet Sitting
BED & BISCUITS GROOMINGDALES
Silver Medal
WOOFPACK
Bronze Medal
PAULA’S PET PALS
Best Pet Store
PET PALS DISCOUNT PET FOOD & SUPPLIES
Silver Medal
APTOS FEED & PET SUPPLY
Bronze Medal
PET EMPORIUM
Best Pharmacy
HORSNYDER PHARMACY
Silver Medal
FRANK’S PHARMACY
Bronze Medal
WESTSIDE PHARMACY & MEDICAL SUPPLY
Best Photo Developing
BAY PHOTO LAB
Silver Medal
LENZ ARTS
Best Piercing Studio
AMORY BODY ARTS
Silver Medal
STAIRCASE TATTOO & PIERCING
Bronze Medal
BLACK PEARL
Best Plumbing Company
EXPERT PLUMBING
Silver Medal
DUNCAN PLUMBING
Bronze Medal
BELLOWS PLUMBING, HEATING, COOLING & ELECTRICAL
Best Portrait Photographer
DEVI PRIDE PHOTOGRAPHY
Silver Medal
ALICIA TELFER, MIDTOWN CREATIVE STUDIO
Bronze Medal
JANA MARCUS PHOTOGRAPHY
Best Pre-Owned Auto Dealer
THE ARGUS COMPANY
Silver Medal
ALOHA MOTORS
Bronze Medal
AUTO ONE
Best Produce
SHOPPER’S CORNER
Silver Medal
STAFF OF LIFE
Bronze Medal
SUNNYSIDE PRODUCE
Best Real Estate Agency
DAVID LYNG REAL ESTATE
Silver Medal
BAILEY PROPERTIES
Bronze Medal
STROCK REAL ESTATE
Best Real Estate Agent
LOREN MORSE, EXP REALTY
Silver Medal
SHEMEIKA FOX, FOX REALTY GROUP
Bronze Medal
TOM BREZSNY, BREZSNY ASSOCIATES
Best Real Estate Team
GRO REAL ESTATE
Silver Medal
BREZSNY ASSOCIATES
Bronze Medal
STROCK REAL ESTATE TEAM
Best Record / CD Store
STREETLIGHT RECORDS
Silver Medal
REDWOOD RECORDS
Best Roofers
KNOX ROOFING
Silver Medal
TURK THE ROOFER
Bronze Medal
DADDARIO ROOFING
Best Seafood (Market)
H&H FRESH FISH CO.
Silver Medal
STAGNARO BROS.
Bronze Medal
SHOPPER’S CORNER
Best Senior Home Care
LIFESPAN
Silver Medal
SAFE AT HOME SENIOR CARE
Bronze Medal
VISITING ANGELS LIVING ASSISTANCE SERVICES
Best Senior Residential Community
DOMINICAN OAKS
Silver Medal
AEGIS LIVING APTOS
Bronze Medal
BROOKDALE SCOTTS VALLEY
Best Solar Company
SANDBAR SOLAR & ELECTRIC
Silver Medal
ALLTERRA SOLAR
Bronze Medal
SOLAR TECHNOLOGIES
Best Tattoo Studio
F/U-TATTOO
Silver Medal
BLACK PEARL
Bronze Medal
FOG CITY TATTOO
Best Thrift Store
THE ABBOT’S THRIFT
Silver Medal
GOODWILL
Bronze Medal
CAROLINE’S
Best Tires
LLOYD’S TIRE & AUTO CARE
Silver Medal
BIG O
Bronze Medal
PRIORS TIRES
Best Toy Store (kids)
CHILDISH TOY SHOP
Silver Medal
WONDERLAND TOYS & CLASSROOM RESOURCES
Bronze Medal
HOPES CLOSET
Best Video Game Shop
LEVEL UP VIDEO GAMES
Silver Medal
GAMESTOP
Bronze Medal
GAME VAULT
Best Vintage Clothing
Moon Zooom
Silver Medal
TOMBOY
Bronze Medal
JET SET BOHEMIAN
Best Waxing
EUROPEAN WAX CENTER
Silver Medal
SUE BELL, SIMPLY SKIN ESTHETICS
Bronze Medal
WAX BY COCO
Best Women’s Clothing
PACIFIC TRADING COMPANY
Silver Medal
THE CLOSET SHOPPER
Bronze Medal
AMBER MOON
Best Women’s Shoes
SOCKSHOP AND SHOE COMPANY
Silver Medal
BUNNY’S SHOES
Bronze Medal
BECK’S SHOES