.How do you define value?

“Plain and simple: if it’s got heart.”

Amy Wolfe

Santa Cruz
Business Owner

“Something important enough for you to do something about it.”

Christopher Allen

Santa Cruz
Artist

“I would imagine that most people would describe it as having something. For me, it’s being. ”

Bill Larkin

Santa Cruz
Retired

“When you couldn’t do a better job yourself.”

Tyler Meine

Santa Cruz
Mechanical Engineer

“The Pericos taco at Taqueria Los Pericos. It’s like $3.60 for an amazing taco and some chips. You could eat that every day and be satisfied. ”

Michael Baba

Santa Cruz
Photographer/Designer

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