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KPIG Radio Legend Laurie Roberts, a Music History Buff, Dies

Roberts’ career earned an induction into the Bay Area Radio Hall of Fame

By Jacob Piece and Todd Guild

Laurie Roberts had a voice that reverberated over the airwaves, no matter the quality of the speakers on your radio.

Roberts, who died this past week at age 67, worked for KOME, KSJO, KFOX and the Americana station KPIG during a career legendary enough to earn her an induction into the Bay Area Radio Hall of Fame. Roberts, KPIG’s station manager, was beloved by listeners and colleagues alike. Before her passing, Roberts had endured a lengthy battle with illness.

Roberts’ job was a tough one, explains Jodi Morgan, marketing manager of Stephens Media Group, which oversees several Monterey Bay Area stations, including KPIG.

“That’s a very difficult job to fill, because it’s not top-40 or classic rock. KPIG is very unique,” Morgan says, “and she fit the bill nicely because she really knew the music and had a wealth of knowledge from her history in the Bay Area.”

Morgan says Roberts had a smile that was always beaming, whether she was on air or not. That smile, she adds, was audible to listeners.

“Laurie had one of the best radio voices there was,” Roberts says.

Longtime KPIG D.J. “Sleepy” John Sandidge explains that Roberts was unmatched as an on-air personality. He says his old boss’ knowledge of music history elevated her shows.

“She was one of the best hosts. She could really talk and tell stories in between songs—not just then you heard, then you heard, then you heard,” Sandidge says.

In a Facebook post, KPIG honored Roberts’ award-winning career, her iconic voice, her warm personality, her generosity, her dedication to animal welfare, and her role as a connector on the national music scene. It even paid homage to a half-empty kombucha bottle Roberts had saved, with a Post-It on it memorializing it as “Jerry Jeff Walker’s kombucha.”

The Facebook post added that, surely, “Laurie has already tracked down Jerry Jeff, along with John Prine, and Billy Joe Shaver”—all of whom have passed away since the start of the Covid-19 pandemic last year.

In the comments below the post, listeners also remembered earlier KPIG legends, including the late surf forecaster Zeuf Hesson, “the girl in the curl,” and Laura Ellen Hooper, who cofounded the station and ran it for years, before passing away in 2007 at age 57, mere days after being diagnosed with lung cancer.

Other commenters said they would “put one on the shelf for Lefty”—a reference to the sign-off that Roberts would recite at the end of each show. Every weekday afternoon, Laurie would wrap up her show saying she was “putting another one on the shelf for Lefty.” 

“Lefty,” by the way, was Mikel Hunter Herrington, a radio legend and her former boss at KOME. She began dedicating her shows to him after he died.

In the comments below the post, friends and listeners weighed in. Judy Bandtell-Healy, a longtime listener going back to Roberts’ KFOX days, stated that Roberts was simply “the best.”

“She had so much knowledge of music of today but especially music going back through the years,” Bandtell-Healy wrote. “And when she came to KPIG, that was the perfect pairing for me. My favorite station with my favorite host. She was so personable you felt like you knew her as an old friend and she played music just for you each day. She will be sorely missed. I feel like I have lost a friend. Rest in peace, dear girl.”

6 Comments

6 Comments

  1. Michael

    June 7, 2021 at 4:54 pm

    Like Chad, Laurie hired me for my first professional radio job out of college in 2002. We connected because we were both Dave Morey fans and Giants fans. While she was my boss, she was a teammate you respected. I appreciate the many opportunities she gave me.

    I will miss her.

    P.S. I hope Will Clark knows about Laurie’s passing,. He was her favorite ball player.

  2. Rhinestone Ray

    May 25, 2021 at 11:39 am

    I am very sorry to hear this. My sincere condolences to her family and close friends.

  3. Chad Peterman

    May 17, 2021 at 8:41 pm

    Laurie hired me for my first pro-radio job at KSJO/KFOX/Channel 104.9 back in 2001. She hired me on the spot and mentored me for the seven years I worked for her. She was more than a boss, she was my radio mom. Her passing hurts.

  4. Trish Bell

    May 15, 2021 at 8:48 am

    I had the pleasure of working with Laurie at KSJO. She followed my Morning Shock Jock show, and what a Pro she was to walk in the studio after our mayhem. She was my friend, sister in radio, a perfect colleague and a talent I always admired. I miss her deeply and always will.

  5. Nancy Chace

    May 8, 2021 at 1:08 pm

    Bay Area and Central Coast music has lost a friend too soon. Respectfully, I’d like to know what she died of. Important lessons here in the grand scheme of things. RIP. Say hi to JJW for me.

  6. Don West

    May 8, 2021 at 10:51 am

    I’d known Msss Bob for over 30 years, first meeting her when she came to weekends at KSFM, Woodland/Sacramento in the 70s; I went on to work with her at KOME, and loved and respected Mikel Hunter as much as she.. Her parties were legendary as was her talent. I took a road trip with her one summer to the northernmost part of Washington State to visit her mom ( Mom Bob).Along for the ride was her black lab Cinder. We placed KOME stickers on all the strange paces we could, such as a sign with a cow on it (“KOME – our cow””). I lost a friend and partner in general madness, you will be missed and loved forever, Laurie Bob.

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