Vote Now: Best Of Santa Cruz 2021

Cast your online ballot now for your favorite local businesses

Voting ends at midnight on Sunday, Jan. 31, 2021.

The Good Times Best Of Santa Cruz awards are a local tradition and a badge of honor—you’ll find them displayed at the top businesses around the county.

How can you make sure your favorite businesses win? Well, you’ve come to the right place!

With all of the challenges our local businesses have been through in 2020, this recognition means more than ever. Whose takeout got you through the pandemic? Where did you most enjoy dining outdoors? Which business did the most to make you feel safe while shopping? Those are some of the categories we’ve added in this extremely unique year. 

Click here to access the free online ballot.

Remember: Vote for a minimum of 25 categories to have your ballot counted. Voting ends at midnight on Sunday, Jan. 31, 2021.


1. We appreciate the creativity of local, independent business, and these are the businesses that Best Of celebrates. Therefore, we consider Think Local First guidelines when selecting winners: businesses that have majority ownership based in the counties of Santa Cruz, Monterey, Santa Clara or San Benito. We make an exception for chain stores that were founded in Santa Cruz County, and are proud to include them.

2. Votes for businesses with multiple locations are divided among the total number of locations.

3. There are a few categories in the food section that are so popular we offer a vote by city. Voters don’t always know where city lines are drawn, so we place the total votes according to where voters tend to ascribe them. For example, Pleasure Point winners are included in Capitola because most voters associate Pleasure Point with Capitola (it’s in Santa Cruz).

4. We reserve the right to eliminate a category with so few votes that it’s imprudent to assign “best” status.

It’s a privilege and an honor, this voting thing. And remember, you only get to vote once.

The results for Best Of Santa Cruz 2021 will be announced in March. 

Thanks for voting!



  1. Fuzzy Barajas

    January 26, 2021 at 9:29 pm

    Treasures Fine Jewelry would appreciate your vote. We are very thankful for the customer support over the last very hard year and all the previous years.

  2. Karen Horton

    January 24, 2021 at 8:32 am

    Santa Cruz Local Pleasure Point Hair Salon would be “SO GRATEFUL FOR YOUR VOTE” for Best Hair salon. Vote SALON SANTA CRUZ. Thank you so much, Salon Santa Cruz

  3. Joanne Burton

    January 22, 2021 at 9:04 am

    I vote Jeri Skipper as best mortgage loan broker, she’s an independent so is not beholden to put you in only one or two loan programs like the banks do. She also will advocate for your loan based on you as an individual, not just a loan processing number!

  4. Ben Ingram

    January 17, 2021 at 9:09 am

    I will be giving away a free family/portrait session if voted “best portrait photographer”. Be sure to follow me on Instagram @BenIngramVisuals for your chance to win!

  5. santa cruz core

    January 5, 2021 at 11:59 am

    Please consider voting for Santa Cruz CORE for Alternative Health Services (#96), Acupuncture Clinic (#200), Chiropractor (#203), Gym (#210), Massage Therapist (#212), Nutritionist (#213), Personal Trainer (#216.

    We would greatly appreciate it!

  6. Linda Lambrechts

    January 2, 2021 at 2:05 pm

    I vote Studio Spa Deann Neff best esthetician in Santa Cruz!

  7. Naomi Embernate

    December 18, 2020 at 11:02 am


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